New Products

Joico’s New Curl System Simplifies Styling Routines

Includes a hydrating foam, crème styler and defining gelée.

Textured hair care brand Joico’s new curl system, Curls Like Us, vows to simplify daily styling routines for the curly-haired consumer. The new line, inclusive of a hydrating foam, crème styler and defining gelée, is formulated with vegan protein, algae and moringa seed oils. Vegan protein is made from pea and vegetable proteins that mimics the protein found naturally in hair. Moringa seed oil is a natural source of antioxidants, vitamins A and E, zinc and silica, and algae oil is a bio-ba...

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